راهبردهای توسعة زنجیرة ارزش انار در شهرستان مه‌ولات با استفاده از ابزارهای برنامه‌ریزی استراتژیک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار گروه جغرافیا و برنامه ریزی روستایی، دانشگاه فردوسی مشهد

2 دانشجوی دکتری رشته جغرافیای سیاسی، دانشگاه فردوسی مشهد

چکیده

صنایع تبدیلی کشاورزی محل هم­افزایی صنعت و کشاورزی است و توسعة آن از محورهای اولویت‌دار زنجیرة ارزش تولید محصولات کشاورزی است. پژوهش حاضر، به شناسایی راهبردهای توسعه زنجیره ارزش انار با استفاده از دو ابزار برنامه ریزی استراتژیک SWOT و QSPM پرداخت. نتایج نشان داد که «سطح زیرکشت بالای انار»  مهم‌ترین قوت،  «کوچکی و پراکندگی باغ‏های انار (خرده‌مالکی)» مهم‌ترین ضعف، «توان بالقوه یکپارچه‌کردن اراضی کشاورزی و باغ‏ها» مهم‌ترین فرصت و «اجرای طرح هدفمندی یارانه‌ها و عدم تمایل جوانان به کارگری» مهم‌ترین تهدید پیش روی توسعة زنجیرة ارزش انار در شهرستان مه‌ولات است. به کمک ماتریس کمی استراتژیک، راهبرد­های حداکثر- حداکثر یعنی «تهاجمی» انتخاب شد. در این ماتریس، راهبرد «ایجاد صنایع تبدیلی انار به منظور تولید محصولات فراوری‌شده و ارزش‌افزودة بیشتر برای کشاورزان»  برای توسعة زنجیرة ارزش انار شهرستان مه­ولات در اولویت اول قرار گرفت. 

کلیدواژه‌ها

عنوان مقاله [English]

Pomegranate Value Chain Development Strategies in Mahvelat County Using Strategic Planning Tools

نویسندگان [English]

  • maryam ghasemi 1
  • F. Bakhshi Shadmehri 2
1 Assistant Professor of Geography and Rural Planning, Ferdowsi University of Mashhad, Mashhad, Iran
2 . PhD Student in Political Geography, Ferdowsi University of Mashhad, Mashhad, Iran
چکیده [English]

Agricultural processing industries are an integral part of industry and agriculture, hence its development have a high priority in value chain of agricultural production. The present study identifies the strategies for the development of the value chain of pomegranate using SWOT and QSPM. The results showed that the “high area under cultivation of ​​pomegranates” is the most important strength, "small and scattered pomegranate gardens" is the most significant weakness; "the potential of integrated agricultural land and orchards" is the most important opportunity, and "implementation of the targeted subsidy plan and the lack of willingness of youth to be a worker" is the most important threat of development of the pomegranate value chain in the Mahvelat county. With the help of a quantitative matrix, the strategies of maximum-maximum (SO) were selected. In this matrix, the strategy of "creating pomegranate processing industries" has priority for the production of processed products and more value added for farmers in order to develop of pomegranate value chain in Mahvelat county.

کلیدواژه‌ها [English]

  • Pomegranate
  • Value Chain
  • Mahvelat County
  • Processing Industries
  • QSPM
  • SWOT

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