Agricultural Economics and Development

Agricultural Economics and Development

Optimum Decision-Making for Developing Damask Rose Cultivation and Its Processing Industries of East Azerbaijan Province in Iran

Document Type : Original Article

Authors
Rahim Saei 1
ali asadi 2
Khalil Kalantari 3
Amir Alambeigi 4
1 Assistant Professor, Department of Agricultural Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
2 Professor, Department of Information Science, Faculty of Management, University of Tehran, Tehran, Iran.
3 Professor, Department of Agricultural Management and Development, Faculty of Agriculture, University of Tehran, Tehran, Iran.
4 Associate Professor, Department of Agricultural Extension and Education, Faculty of Agriculture, University of Tehran, Tehran, Iran.
10.30490/aead.2024.365163.1586
Abstract
Introduction: Due to a very little need of Damask Rose for water and  its large land adaptability as well as its high lands proportionality, and technical knowledge of farmers for its cultivation in East Azerbaijan province of Iran, a basic need for a deep study is necessary to increase employment and improve income of a large group of rural households with the aim of identifying, analyzing and prioritizing business strategies of developing Damask Rose cultivation and its processing industries in this province. Related research literature review showed that so far, a similar study with TOPSIS method has not analyzed business strategies in developing the Damask Rose cultivation and its processing industries in the East Azerbaijan province.
Materials and Methods: For this purpose, after integrating the criteria extracted through Delphi study as the strengths, weaknesses, opportunities and threats of developing the Damask Rose cultivation and its processing industries in the East Azerbaijan province, in order to develop marketing strategies based on matrix of Ansoff after confirming its formal validity, by giving a score to compare each of the strategic options in the conditions of those criteria in the form of a Likert spectrum from 1 to 9 in the researcher-made questionnaire, the data were collected from all experts in 2023 and analyzed after confirming its reliability in an entropy method with the TOPSIS technique in Excel software.
Results and Discussion: The study results showed ambitious marketing and diversification strategies were respectively placed in the first and second ranks in development of business of Damask Rose cultivation; in addition, balanced and bold marketing strategies were respectively selected as the first and second ranks in development of its processing industries, indicating that there would be a conflict in the business development strategies of Damask Rose cultivation and its processing industries in the province. According to these results, it will not be possible to implement marketing strategies of Damask Rose cultivation development before improving the economic status of its processing industries in the province.
Conclusion and Suggestions: Therefore, the process of Damask Rose cultivation development in the East Azerbaijan province while solving economic problems and putting the first priority for its industries in the provincial financial supports of the government, including providing low-interest banking facilities, reducing income tax and allocating government foreign currency in the import of needed devices, and also in the transition phase from economic crisis of country, do producing new pleasant products in current markets by Damask Rose processing industries of the studied province at the same time. It is also recommended to resolve the concerned conflict in this industry through the assignment of Damask Rose processing industries development to a professional authority in Ministry of Agriculture-Jahad (MAJ) of Iran.
Keywords
Damask Rose Industry
Ansoff Model
TOPSIS
East Azerbaijan (Province)

Subjects

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