Using Multi Criteria Decision Analysis Methods (MCDM) and SOWT in Presentation the Strategies of Agricultural Entrepreneurship in Rural Area

    Rural entrepreneurship, especially in agricultural sector, with benefit and limitation identity in agricultural sector of rural community, based on appropriated strategic planning, could help to economic development near to other dimension of development and move from governance- oriented pattern of rural development in country, that indolence and obedience are basic traits of it, to innovator and entrepreneur community. Therefore, basic question is that, any one of methodology technique is appropriated and impossible to achieve the key strategy for agricultural entrepreneurship development in rural area? Therefore, this article calk the weight of strategies by AHP method, by using of survey in 2009, field study and determined the Weakness, Strength, Opportunity and Threats with SWOT method and then exhibit the strategies in triple group of case study (answerable, responsible and local people) for agriculture entrepreneurship development in rural area in central sector of Khodabandeh county. The result of research illustrate that, with implement the TOPSIS-SWOT method, from triple group attitude, clusliluessive strategy as a first preference is the most suitable strategy in case study area.     JEL Classification : L26, L32, O18, P25, R51