Share of Marketing Agents in Final Price of Agriculture Products with Emphasis on the Export: A Case Study of Fars Province

Abstract
This study conducted to determine the marketing agents' shares in final price of agricultural products, with a focus on export in Fars province. For this purpose, the marketing agents' shares, the marketing margins indexes and the marketing efficiencies indicators were calculated, in the domestic and the export markets. Data were collected by documentary and survey methods. In documentary style, data obtained by referring to the relevant organizations. In the survey style, data collected through snowball sampling method by interviewing and completing questionnaire of 11 exporters and 28 wholesalers of agricultural products. The results showed that in all commodity groups of agricultural products (except of the medicinal and industrial plants (MIP) group), producers have the largest share of final price, and then wholesalers, retailers and exporters located in the next categories, respectively. In order to develop the marketing of agricultural products results focused on the export market. However, results indicated that by importance into export market, producers' share in the final price is reduced. In export market to cope with this decrease and in order to strengthen the producers' share in the final price, establishment the producers marketing cooperatives are recommended.

JEL Classification: M31, Q13

Keywords:
Marketing Agents Share, Marketing Margin and Marketing Efficiency, Export of Agriculture Products, Fars Province