Document Type : Original Article
Authors
1
PhD. Graduate in Agricultural Economics, Faculty of Agriculture, University of Tehran
2
Corresponding Author and Assistant Professor, Department of Agricultural Economics, Faculty of Agriculture, University of Tehran, Alborz, Karaj, Iran
10.30490/aead.2024.364670.1579
Abstract
Since the onset of COVID-19, individuals worldwide have been impacted, altering consumer behaviors and preferences in food selection and consumption due to economic and social disruptions caused by this virus. This study examines the influential factors on changes in the share of red meat expenses during the COVID era and the pattern of red meat consumption in Tehran. The data of this study was collected by collecting 400 sample questionnaires through online distribution among the residents of Tehran in 1400. Given the significance and necessity of red meat consumption in household dietary patterns, as well as assessing the influential factors affecting the change in the share of expenses for this product during the pandemic, using five options: 1) "Has significantly decreased"; 2) "Has decreased"; 3) "Has not changed"; 4) "Has increased"; 5) "Has significantly increased," an examination was conducted. The descriptive statistical results indicated that about 28 and 14 percent of individuals believed that their red meat expenses had decreased and increased, Based on the ordered logit model, as educational levels increase, there's a noticeable decrease in the inclination towards purchasing and consuming red meat during the COVID period. Additionally, factors related to easy access to markets or stores significantly and positively impacted the increase in the share of expenses on red meat, chicken, milk, and their derivatives during the COVID era. To maintain red meat's position in dietary habits during this period, it's recommended to develop online platforms, implement standardized labeling, and adopt appropriate packaging aligned with meat quality.
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