Surveying Orange Domestic Marketing in North of Iran

In this study, through documents and statistics of 2001 to 2005, orange domestic market in north is inspected via marketing criteria. The results indicate high proportion of brokers in purchasing the product, low proportion of the final price for the producer, high coefficient of marketing expenditure, high proportion of wholesale and raise of wholesale margin, high profit of marketing process of wholesalers, high proportion of marketing expenditure for producer and the obvious role of wholesalers in market deficiency. So change in marketing system of orange with support and cooperation of gardener, founding equipped marketing service centers, developing processing industries, market adjustment through storing and applying seasonal tariffs are emphasized.
JEL Classification: M31, M38, Q13, Q18