Document Type : Original Article
Authors
1
. Associate Professor of Agricultural Economics, Payame Noor University
2
Master's degree in Agricultural Economics, Payame Noor University, Tehran, IRAN.
3
Master's degree in agricultural economics ,Shiraz University, Shiraz-,IRAN.
10.30490/aead.2024.363270.1545
Abstract
According to experts, Iran is the largest producer of rose water in the world, but it has a weak position in the global market for the export of rose essence and its products. The majority of rose production in Iran is consumed domestically and internationally as rose water, fresh and dried rose petals, while the profitability lies in the production and export of rose essence, perfumes, cosmetic and hygiene products.
In this study, after calculating market share, market size, import continuity, export price, Herfindahl-Hirschman Index, and export price risk index, target countries were studied and analyzed using K-means clustering based on similarity with these indices. The required data for the research period of 1391-1400 were collected from the Islamic Republic of Iran Customs.
Based on the results, countries importing Damask Rose and Damask rosewater were grouped into five clusters each based on their similarity to the indicators mentioned. furthermore, importing countries of rose essence from Iran were placed in four clusters.
It is evident that any planning to maintain target markets, reduce export price risk, and sustain income, the export market share of Iran requires attention to consistent policies for countries in each cluster.
It is worth mentioning that export priority to target countries from the first cluster should be initiated, and then expanded to subsequent clusters. Finally, based on the research findings, it is recommended that the policy for the development of rose essence exports and related complementary industries be considered by policymakers.
Main Subjects
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