بررسی تمایل مصرف‌کنندگان برای مصرف محصولات ارگانیک در شهر ساری

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد اقتصادکشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری

2 دانشیار گروه اقتصاد کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ساری، ایران.

3 دانشیار و عضو هیئت علمی گروه اقتصادکشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری

4 دانشجوی دکتری اقتصاد کشاورزی، دانشگاه علوم کشاورزی و منابع طبیعی ساری، ساری، ایران.

چکیده

کشاورزی ارگانیک، به­ عنوان یکی از مهم­ترین نظام ­های کشاورزی جایگزین، برای تولید مواد غذایی سالم و بدون هرگونه مواد شیمیایی، مورد توجه قرار دارد. از این ‏رو، هدف مطالعه حاضر بررسی تمایل مصرف­ کنندگان به مصرف پرتقال ارگانیک بود که با استفاده از روش آزمون انتخاب انجام شد. گردآوری اطلاعات و داده ­های مطالعه، با طراحی و تکمیل پرسشنامه، به روش نمونه­ گیری تصادفی در شهر ساری صورت گرفت. نتایج حاصل از مدل لاجیت شرطی نشان‏دهندة تمایل به پرداخت مصرف­ کنندگان به میزان32546/7 ریال معادل 1/30 برابر قیمت پایه برای پرتقال ارگانیک بود؛ همچنین، در انتخاب محصولات ارگانیک، مصرف­ کنندگان برای ویژگی برچسب ارگانیک بیش از ویژگی بهبود کیفیت محیط زیست اهمیت قائل می­ شدند و افزایش آگاهی و درآمد مصرف­ کنندگان اثر مثبت و معنی­ دار بر تمایل به پرداخت آنها برای مصرف پرتقال ارگانیک داشت. بنابراین، ضروری است که افزون بر سازمان‏دهی سازوکاری مرتبط با اعطای گواهی استاندارد برای محصولات ارگانیک، با ارائه محصولات ارگانیک در قالب بسته‏ بندی مناسب در بازار، اعتماد عمومی بدین فرآورده­ ها جلب شود.

کلیدواژه‌ها

عنوان مقاله [English]

Investigating Consumer Willingness for Using Organic Products in Sari City of Iran

نویسندگان [English]

  • M. Pooralijan 1
  • H. Amirnejad 2
  • S.M. Mojaverian 3
  • M. Taslimi 4
1 MSc. Student in Agricultural Economics, Sari Agricultural Sciences and Natural Resources University, Sari Iran
2 Associate Professor, Department of Agricultural Economics, Sari Agricultural Sciences and Natural Resources University, Sari Iran
3 Associate Professor, Department of Agricultural Economics, Sari Agricultural Sciences and Natural Resources University, Sari Iran
4 MSc. Student in Agricultural Economics, Sari Agricultural Sciences and Natural Resources University, Sari Iran
چکیده [English]

Organic farming is considered as one of the most important alternative agricultural systems for the production of healthy food without any chemicals. Thus, this study aimed at estimating the consumers’ willingness to pay for using the organic oranges by applying Choice Experiment (CE) method. The required data were collected through a designed and completed questionnaire in a random sampling method in Sari city of Iran. The results of the conditional logit model indicated that the consumers were willing to pay 32546.7 IR rials equal to 1.30 times more than the base price for the organic oranges; in addition, they were willing to pay for the label's organic feature more than the quality improvement of the environment. Similarly, increased awareness and income of consumers had a positive and significant effect on the willingness to pay for the organic oranges. Therefore, organizing the mechanism associated with the certification standard products for the organic products and supplying the organic products in appropriate packages to the market could be necessary for the public trust of these products.

کلیدواژه‌ها [English]

  • Organic Products
  • Willingness to Pay
  • Sustainable Agricultural Development
  • Sari

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