بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 عضو هیات علمی مرکز تحقیقات کشاورزی و منابع طبیعی اصفهان - رئیس بخش تحقیقات اقتصادی اجتماعی و ترویجی

2 استادیار- دانشکده مدیریت وعلوم اقتصادی دانشگاه اصفهان

3 استادیار موسسه بین المللی انرژی، تهران

چکیده

در حال حاضر بازارهای بین ­المللی غیرنفتی برای کشور از اهمیت زیادی برخوردار بوده و اکثر سیاست‌های اقتصادی کشور در راستای رسیدن به اقتصاد بدون نفت و افزایش صادرات غیرنفتی تدوین شده ­اند. در این راستا یکی از مهم­ترین بازارها، بازار محصولات کشاورزی به خصوص پسته می‌باشد. با این رویکرد پژوهش حاضر به بررسی تأثیر کیفیت و قیمت محصول بر توسعه صادرات پسته ایران پرداخته است. این پژوهش از نظر هدف کاربردی و روش آن توصیفی می­ باشد. جامعه آماری این پژوهش نیز شامل دست اندرکاران چرخه فرآوری تا صادرات پسته می‌باشد که به نحوی در ارسال پسته ایران به بازارهای جهانی در سال 1400-1399 فعالیت داشته ­اند. در این رابطه با مراجعه به انجمن پسته ایران و بخش باغبانی وزارت کشاورزی تعداد 205 شرکت در این خصوص شناسایی و اطلاعات مورد نیاز از طریق پرسشنامه از این شرکت­ها جمع ­آوری شد. در نهایت نیز اطلاعات جمع­ آوری شده با استفاده از مدل‌سازی معادلات ساختاری (SEM) مورد تجزیه و تحلیل قرار گرفت. نتایج پژوهش نشان داد که میان دو متغیر کیفیت و قیمت با توسعه صادرات محصول پسته ایران رابطه مثبت و معنی­دار وجود دارد. همچنین بر اساس نتایج، عامل کیفیت نسبت به قیمت تأثیر بیشتری بر توسعه صادرات پسته ایران دارد. 

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the effect of product quality and price on the development of Iran's pistachio export.

نویسندگان [English]

  • Ahmad Soleymani pour 1
  • Sayed Mohammad Mahdavi Niya, 2
  • Medi Rashidi 3
1 Academic staff member of Isfahan Agricultural and Natural Resources Research Center - Head of Economic, Social and Extension Research Department
2 Assistant Professor - Faculty of Management and Economic Sciences, University of Isfahan
3 Assistant Professor, International Energy Institute, Tehran
چکیده [English]

The main purpose of this study was to investigate the relationship between factors related to product and price with the development of Iranian pistachio exports. This research was descriptive and correlational in terms of applied purpose and method. The study population was those involved in the industry in the fields of production, processing and services, trade and packaging and export, which according to the table of Georgia and Morgan, the sample size was equal to 205 people. A researcher-made questionnaire was used in this study to examine the research variables. The face and content validity of the questionnaire was confirmed. In the present study, the content validity of the questionnaire has been estimated using the opinions of supervisors and several thematic experts. Formal validity was also confirmed by several respondents. The reliability of the research questionnaire was calculated by Cronbach's alpha, which was more than 0.7 for all dimensions of the questionnaire. Data analysis was performed by SPSS and Smart PLS software. The results showed that there is a significant relationship between product characteristics and price with export development. The results also showed that the product factor has a greater impact on the development of pistachio exports than price

کلیدواژه‌ها [English]

  • Export Development
  • Quality
  • Price
  • Pistachio
  • Structural Equation Modeling (SEM) Method

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