تعیین مناسب‌ترین بازار هدف صادراتی کشمش ایران با استفاده از تحلیل سلسله مراتبی فازی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی ارشد اقتصاد کشاورزی، دانشگاه فردوسی مشهد

2 استاد گروه اقتصاد کشاورزی، دانشگاه فردوسی مشهد

چکیده

کشمش یکی از محصولات کشاورزی ایران است که هرساله بخش قابل‌توجهی از صادرات این بخش را به خود اختصاص می­دهد. هدف اصلی مطالعة حاضر، تعیین مناسب‌ترین بازار هدف صادراتی  برای محصول کشمش است. در این راستا، یک ساختار سلسله مراتبی بر مبنای مطالعات گذشته،  با سه معیار و شش زیرمعیار برای چهارکشور هدفِ امارات، اوکراین، عراق و روسیه طراحی شد. نتایج نشان داد که معیار دسترسی به بازار با وزن جزئی 5/ 0 نسبت به دو معیار دیگر، یعنی هزینه و اندازه بازار، بیشترین اهمیت را دارد. افزون بر این،کشور عراق با وزن نهایی 27/ 0 در اولویت اول و کشور امارات، اوکراین و روسیه به ترتیب در اولویت‌های بعدی قرارگرفتند.
 
طبقه‌بندی JEl : Q11, Q13, Q17

کلیدواژه‌ها


عنوان مقاله [English]

Determination of the Most Appropriate Target Market for Export Raisin of Iran Using Fuzzy Analytic Hierarchy Process

نویسندگان [English]

  • mehdi mahmoudi 1
  • nafiseh roohi 1
  • M. Sabouhi Sabouni 2
1 M.Sc Student of Agricultural Economics, Ferdowsi University of Mashhad, Mashhad, Iran
2 Professor of Agricultural Economics Department, Ferdowsi University of Mashhad, Mashhad, Iran
چکیده [English]

Raisin is one of the crops which has a considerable share of yearly export. The main purpose of current study was to determine the most appropriate target market for the export of Iranian Raisin. In this regard, based on previous studies, a hierarchical structure designed with three criteria and, six sub-criteria for four target countries, UAE, Ukraine, Iraq and, Russia. The results showed that the market access criterion with a low weight of 0.5% is the most important in comparison to the cost and market size. In addition, Iraq with the final weight of 0.27 is in the first priority and the UAE, Ukraine and Russia were placed in the next priority respectively. 
 
JEL Classification: Q11, Q13, Q17

کلیدواژه‌ها [English]

  • Agricultural Export
  • Fuzzy logic
  • Target Country
  • Raisin
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